Southwind Branding Q&A
By Drew Hash, President and CEO of Southwind Flooring How would you describe your brand’s identity in a few words? We are a family of flooring craftspeople who provide the quality and integrity of flooring we’d like to have in our own homes. We’re small enough totreat every retailer like family, yet large enough to provide […]
FCW: Hard Surface Q&A
By Drew Hash, President and CEO of Southwind Flooring White Oak with more character and not as strong with consumers who are looking for a clean oak. And Hickory for the same reasons. We believe the biggest feature that is gaining consumer attention is “waterproof” and it appears to be gaining traction and renewed interest in […]