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Welcome to
The Southwind Exchange

Whether you’re a dealer, industry partner, or part of our growing fanbase, The Southwind Exchange brings you the latest product updates, press coverage, original articles, and more—all in one place.

What You’ll Find Here:

  • The Southwind Social – Our digital newsletter filled with updates, dealer tips, and more! Subscribe below!
  • Press Releases – Official announcements and major updates from the Southwind team.
  • Published Articles – Insightful features written for and by industry experts.
  • LinkedIn Columns – Fresh perspectives and thought leadership from our team shared on social media.

Stay informed. Stay inspired. Stay connected to Southwind.

  • Newsletters

July 2025 Edition of the Southwind Social

Every July, I’m reminded of a familiar sound: the sharp whistle that marks halftime.
  • Newsletters

June 2025 Edition of the Southwind Social

As we reach the halfway point of 2025, industry data confirms what many of us anticipated: Resilient flooring continues to lead the market.
  • Newsletters

May 2025 Edition of the Southwind Social

Celebrating Mike Kiefer’s legacy & unveiling 2025 carpet innovations
  • Press Releases

Southwind Announces the Retirement of Mike Kiefer

Southwind Floors announced the retirement of Mike Kiefer after 39 years of service.
  • Press Releases

Beige: It’s Not Basic – It’s Brilliant

Beige leads in carpet trends—Southwind offers tones to boost buyer confidence.
  • Press Releases

Refine Pressed by Southwind sets the new standard

Refine Pressed WPC by Southwind Floors: Realistic look, premium pressed bevel.
  • Newsletters

April 2025 Edition of the Southwind Social

The first edition of The Southwind Social features our Refine Pressed WPC launch, tariff update details from President Drew Hash, a spotlight on finance leader Wonda Wilson, and TISE 2025 highlights. Get the latest news, tools, and stories built for Southwind dealers.
  • Published Articles

Drew Hash Showcases Southwind’s New Product Focus for 2025

Drew Hash, CEO of Southwind, and Kemp Harr discuss Southwind’s Introduction of several new and unique products developed to differentiate Southward for 2025.
  • Published Articles

On the Scene at TISE: Southwind’s Hard Surfaces

Southwind debuts hard and soft surface launches at TISE, says CEO Drew Hash
  • Press Releases

Southwind Reaches New Heights with SUMMIT

SUMMIT offers a unique combination of features that set it apart from standard SPC and traditional WPC flooring.
  • Press Releases

Southwind launches new website

Our new website reflects that dedication, featuring an enhanced user experience and expanded product offerings designed to better serve our growing community.
  • Published Articles

FCW: High Performance & Waterproof for the Win

Waterproof, high-performance floors lead consumer demand across key segments.

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