From the CEO’s Desk
As the weather cools and families start prepping for holiday gatherings, more of your customers are thinking about how their home feels, not just how it looks.They’re spending more time inside. They’re rethinking what matters. And as home sales continue to slow and interest rates stay high, remodeling with lasting value is more important than ever. That’s where you come in.
Your sales team is the bridge between “just looking” and “let’s do this.”
And our job is to give you everything you need to make that transition easier. From premium products to smarter tools, and margin-friendly options that sell themselves, we are here to support your success. At Southwind, we strive to empower you to help your team, including your RSAs, installers, and your entire crew. Because when sales are strong, everyone at your location benefits. And when they’re not? It means fewer hours, more stress, and tighter belts heading into the most expensive time of year. So as we look to close out 2025 through the rest of Q4, let’s do it with strategy, heart, and a focus on people first. That’s The Southwind Way.
— Drew Hash
Product Spotlight
The Real Thing — Franklin Engineered Hardwood
When it’s cold outside, your customers want their home to feel warm, grounded, and ready for everything from cozy nights to company coming. Franklin delivers that beautifully with six versatile, real-wood colors: Artisan Oak, Champagne Oak, Legacy Oak, Mocha Oak, Radiant Oak, Restorative Oak
Why this matters now:
- Real hardwood floors add real value, especially when home sales are slow and buyers want turnkey appeal. In fact, real-estate professionals show that it can add up to 2.5% to the resale value of your home.
- It makes homes feel more custom, lived-in, and elevated
- You get a margin-friendly, premium product that increases your average ticket
RSA Quick Pitch: “This is real hardwood with a real warranty, real value, and real wow factor when people walk in for the holidays.” Help your customer imagine guests walking in this season and saying, “Wow — this is real wood?” That’s a sale that sticks. Explore the Franklin collection and get Roomvo assets, display info, and product specs on our website.
Dealer Edge: One Brand. One Story. More Sales
Why brand consistency sells better than product juggling
When your RSAs feel pressure to close fast, they often reach for the cheapest option. But you know better: holiday installs are a moment to shine. Help your sales team lead with value and trust, not just price.
Encourage them to say:
“If this were my home and my family coming over — I’d go with this one. Let me show you why.”
Your team’s commissions matter. Your business’s margins matter. And your people: the installers, warehouse crew, support staff, are all counting on strong Q4s to take care of their families. Southwind makes that easier with a product line that’s broad, flexible, margin-smart, and designed to sell. This is the season when smart sales pay for holiday meals and gifts, not just gas money. Don’t sell yourself — or your team — short.
Dealer Shoutout
Dealers who actively link to Southwind from their website are helping drive more traffic, product discovery, and trust. Last month’s top referrers were:
- Flowood Flooring Design
- Brighter Home Store
- Susie’s Floors by Design
- Lake Murray Floor Covering
- Factory Carpet Outlet
- Wayside Furniture Inc
- Floyds Flooring
- Capital City Flooring Topeka
Big thanks to these teams for the support!
Want to get featured? Let us know how you’re driving traffic or using Southwind assets online.
Trim Talk
Seamless Transitions Now Online
When customers upgrade their floors, they expect clean transitions between rooms, styles, and surfaces. With Southwind’s matching trims and moldings, you can now offer the perfect finishing touch—and it’s all just a click away.
You’ll now find all available trims and transitions right on each product page at southwindfloors.com. Seamless sales. Seamless installs. The Southwind Way.
Fall Fun: Our Favorite Flicks for the Spooky Season
Whether it’s trick-or-treating with the kids, hayrides through the countryside, or just putting on a cozy movie after a long day on the floor, October has a little magic in it… and a little mischief too.
Here’s a roundup of The Southwind Team’s favorite fall and Halloween-time movies:
Fall/Halloween Movie Picks:
- Hocus Pocus — A classic spell of fun for the whole family.
- Beetlejuice — A little weird. A lot of fun. Like most flooring installs.
- The Haunted Mansion (2023 or the OG) — Spooky, silly, and full of heart.
- It’s the Great Pumpkin, Charlie Brown — Timeless. Wholesome. A must-watch.
- Ghostbusters — Because even ghosts know to stay off hardwood floors.
Bonus points if you decorate your showroom or break out candy for walk-ins!
Decorating your showroom, dressing up your office pet, or having a Halloween office party? Send pictures to newsletter@southwindfloors.com and we might include it in next month’s issue.
The Final Word
Thanks for reading the October issue of The Southwind Social.Whether it gave you a tactic, a product to push, or just a boost of clarity, we’re here for it. Got feedback or something you’d like to see in a future issue?
Email us anytime at newsletter@southwindfloors.com We’re proud to support your success. Let’s finish 2025 strong and take care of the people who keep this industry moving.
Until next time,
Happy Selling
— The Southwind Team