FCW “Soft Sell” article
By Drew Hash, President and CEO of Southwind Flooring What features of soft flooring create a “cozy” feel?Southwind carpet feels cozy because of its tactile comfort, warmth underfoot, and visual softness. Plush and textured surfaces like you’ll find in our Costal Image or Natural Terrain collections, layered neutrals, and sound-absorbing properties work together to make […]
Floor Focus Southwind Q&A
By Drew Hash, President and CEO of Southwind Flooring What is your company’s latest innovation in the residential LVT category? We consider our Summit WPC line as truly innovative. Introduced last year, this waterproof WPC has a ¾” core that makes certain subfloor challenges during installation a thing of the past. This was an industry […]