From the CEO’s Desk
Making It Easier to Do Business with Southwind
Our dealers have enough on their plates. One of the things we’re always asking ourselves at Southwind is pretty simple: How can we make doing business with us a little easier?
Sometimes the answer is behind the scenes. One example is our support of FCB2B electronic product catalogs, which help participating dealers keep Southwind product and pricing information current in their business systems automatically. When prices change, products are introduced or colors are discontinued, updates that once required hours of manual work can often be handled in minutes.
That means greater accuracy, less administrative work and more time to focus on your customers. And that’s exactly where we want your time to go.
We’re always looking for ways to simplify processes and be a better partner to our dealers. It’s part of the Southwind Way.
To learn more about FCB2B and how it can help your business, reach out to your Southwind representative.
Drew Hash
President & CEO
The FCW ReCo Report
ReCo is the annual dealer survey published by Floor Covering Weekly. This year, Southwind was recognized by dealers across the country as one of the best in the most meaningful training and support, one of the top carpet companies, and one of the top LVT and rigid core companies.
Also in the ReCo report, dealers commented on various topics in dealing with suppliers, such as:
Dealers say: Suppliers should STOP frequent product changes, drops and inventory disruptions
We answer: Dealers need consistency. While product lines must evolve, changes should be thoughtful, well planned and clearly communicated. Southwind’s goal is simple: dependable assortments, timely communication and fewer surprises.
Dealers say: Suppliers should START providing better product information and price lists
We answer: Accurate, up-to-date information makes doing business easier. Southwind supports FCB2B electronic product catalogs to help participating dealers keep product and pricing information current while reducing manual updates.
Product News
New Traditions inspired by the old ones
As seen in Floor Covering News
New Traditions brings the timeless character of classic American hardwood into a WPC made for the way families live today. Its distinctive 3¼-inch planks, varying lengths and familiar hardwood-inspired colors recall the floors many of us grew up with, while a 20 mil wear layer with Diamondized Finish and Uniclic® locking system deliver the performance today’s customers expect.
Gunstock Oak
Our five colors, Butterscotch Oak, Gunstock Oak, Red Oak Natural, Saddle Oak and White Oak Natural, form a palette that is rooted in some of America’s most enduring hardwood looks.
This season, help your customers make room for new traditions on a floor inspired by the old ones.
Linear Retreat: A Fresh Take on Sisal
Southwind’s new Linear Retreat puts a fresh twist on traditional linear sisal visuals. Instead of the typically tight, flat appearance, Linear Retreat features a robust, full-bodied construction with softly linear texture and organic loop variation.
Inspired by natural wool, sisal and handwoven textiles, the collection delivers an elevated yet relaxed look with broad appeal for both modern and traditional interiors. Offered in a beautiful palette of natural hues, Linear Retreat captures the richness and character of natural fibers—without the high cost, shedding and maintenance challenges.
It’s natural inspiration, reimagined for today’s home.
Dealer Showcase
Look Who’s Talking Southwind
We love seeing Southwind show up across our dealer community. Here are a few dealers who have been featuring Southwind and tagging us along the way.
Clear Step Floors, LLC
Anderson Floor Covering
LaValle Flooring, Inc.
Want to be featured in the next issue of The Southwind Social? Tag Southwind when you share:
- Customer installations featuring Southwind floors
- Southwind displays in your showroom
- Projects you’re proud of
- Posts featuring Southwind products
Tag us so we can see what you’re sharing!
Follow Southwind on Facebook, Instagram and LinkedIn to see what’s happening around Southwind, stay connected and join the conversation.
Employee Spotlight
Pamela Wheat
Behind every confident flooring decision is good information and someone who knows where to find the answers. Pamela Wheat, Senior Technical Service Analyst at Southwind, helps make sure our dealers and customers have both.
As part of our Technical Services team, Pamela provides product knowledge, warranty information and specifications across Southwind’s product lines. Whether she’s answering a technical question or helping someone better understand a product, her goal is to provide the accurate information and support needed to make confident decisions.
Pamela brings that same dedication to her Southwind teammates, sharing her knowledge and helping coworkers feel prepared to serve customers effectively. Known for her responsiveness and willingness to help, Pamela plays an important role in making doing business with Southwind easier and building the trusted relationships our dealers count on.
The Final Word
The beauty of flooring is that it can be inspired by tradition yet employ the most modern materials and technology to deliver what today’s consumer wants. Southwind is always working to blend the best of those worlds together. Our mission is to make doing business with us easier and to always surprise and delight your customer with a flooring experience that can only be described as The Southwind Way.
–– The Southwind Team