From the CEO’s Desk
As we step into the holiday season, I’m reminded of something that makes the flooring industry truly special. It’s not just about products, margins, or even beautiful homes. It’s about people.
Some of the hardest-working people I’ve met are in this industry. But sometimes, even the strongest among us face moments where we can’t do it alone. That’s why I want to shine a spotlight on a resource that exists to help in those moments.
The Floor Covering Industry Foundation (FCIF) provides financial assistance to flooring professionals and their families when life hits hard. That might look like help with groceries after a diagnosis or covering medical bills during recovery. It’s quiet work, but it’s powerful.
If you’re reading this as a store owner or manager, I encourage you to tell your team about FCIF. Put it in your breakroom. Add it to your handbook. It might change someone’s life.
Here’s why it matters:
- Provides financial assistance for rent, food, transportation, and medical costs
- Supports long-term care and rehabilitation
- Available to anyone in the flooring industry with 5 or more years of experience, or their family members
This isn’t just about charity. It’s about building a culture where your employees and their immediate families know they’re valued and protected.
And if you’re in a position to give this season, consider donating at fcif.org. A little from each of us can mean a lot for someone else.
At Southwind, we’re grateful to be part of an industry that believes in looking out for each other. Let’s keep that spirit alive this season.
— Drew Hash
Dealer Edge
Stock Up, Save Big, and Sell Smart
Promotions aren’t just about short-term discounts. They’re about long-term strategy. Whether you’re a current stocking dealer or looking to expand your offering, now is the perfect time to take advantage of Southwind’s Fall Season Roll and Cut Order Promotions, running through November 30, 2025.
Buying now means you lock in savings and stay ready to serve customers with in-stock options when speed and simplicity matter most.
Roll Promotion Pricing:
- P200N – New Foundation: $4.99/yd ($4.54 + $0.45 Tariff Surcharge)
- S250 – Starlight Elite: $4.99/yd
- A205 – North Star: $9.99/yd
- A155 – Nuance: $9.99/yd
- P480 – Seaside Plus: $9.89/yd ($9.52 + $0.37 Tariff Surcharge)
- P200 – Foundation (Color 2522 – Dwelling): $4.49/yd
Cut Order Specials:
$9.99 Styles:
- L141 – Cross Weave
- L239 – Fanciful
- L135 – Laurel Falls
- L123 – Stratford
- L234 – Visionary
- L231 – Whimsical
- L122 – Windsor Court
- L132 – Wingate
Other Featured Styles:
- A205 – North Star: $11.49/yd
- A155 – Nuance: $11.99/yd
- A214 – Polaris: $14.99/yd
- A158 – Pure Luxury II: $16.99/yd
Why this matters:
- Stock ahead to extend savings into the new year
- Build loyalty by offering better pricing and faster lead times
- Increase margins on products you know will move during the holidays and beyond
Contact your Southwind Territory Manager or Customer Service to order or build a stocking strategy that works for you.
New Product Launch: 6 MIL Poly Sheeting
Southwind now offers MB600 – 6 MIL Poly, the perfect underlayment solution for a variety of flooring installations.
Why dealers love it:
- Ships with your Southwind products to save on freight and logistics
- An essential installation item that’s now easier to source
- One more way to simplify your order and get everything from one trusted source
Looking to streamline your next shipment? Add MB600 to your order and keep things simple. Ask your Territory Manager for product specs or visit the dealer portal.
Dealer Digital Shoutouts
October’s Top Referrers
We’re giving a shoutout to dealers who helped drive website traffic last month:
- Floors To Go – Austin, MN
- Floor Wall Remedies
- Southern Interiors Flooring
- Eckards Flooring
- Carpet Remnant Warehouse
- Newtons Decorating Center
If you’re linking to Southwind from your website or promoting our products in your digital marketing, we see you and we’re grateful.
Want to get featured in a future issue? Show us how you’re boosting buzz with Southwind online.
Holiday Traffic Builder: How to Host a THANK-FULL Event
Looking for a creative way to drive holiday traffic? Consider a simple Thanksgiving-themed open house at your store.
Here are three festive ideas:
- “Pie and Product” Day Offer slices of pumpkin or pecan pie and let shoppers browse flooring samples while sipping cider.
- Host a “Thankful Wall” Invite customers and staff to write what they’re thankful for on sticky notes displayed throughout the store.
- Support a Local Cause Partner with a food pantry or shelter and offer a discount for customers who bring a non-perishable donation.
These events build community, invite casual traffic, and create good vibes just in time for holiday decision-making.
Team Feature: Meet Kim Thomison
Customer Service Department
It’s always exciting to welcome new energy to the Southwind family, and this month we’re highlighting someone who’s quickly become a customer favorite.
Kim Thomison joined our Customer Service Department just three months ago and has already made a big impact. Known for her upbeat personality and genuine care for others, Kim has quickly earned the trust of customers and sales reps across the region.
Based in Chatsworth, GA, Kim stays active and connected to her community. She attends Cross Pointe Church in Dalton and enjoys spending her free time outdoors, especially on the golf course. At home, she shares life with her loyal 13-year-old Shih Tzu, Izzy, and her two grown children.
We’re grateful to have Kim on the team. Her positivity and professionalism make Southwind even stronger.
Have someone at Southwind you’d like to see recognized?
Email us at newsletter@southwindfloors.com
The Final Word
Thanks for reading the November issue of The Southwind Social.Whether it sparked an idea, spotlighted a product, or simply reminded you why this industry matters, we’re glad to be part of your journey.
Got a story, tip, or resource we should feature in the next issue? Send it our way at newsletter@southwindfloors.com
Let’s finish this year strong, together.
— The Southwind Team