New Traditions

Elevating the familiar. Honoring timeless hardwood styles while embracing modern innovation, New Traditions redefines what a traditional floor can be. As a major evolution of our beloved Traditions collection, this premium WPC flooring blends the enduring charm of classic design with advanced color and texture technology for a look that feels both familiar and fresh.

The refined color palette stays true to the warm, inviting tones that have defined hardwood for generations, now enhanced with updated embossing and visual depth for unmatched realism. Featuring a unique 3¼” width and mixed lengths, New Traditions stands apart — capturing the authentic character and craftsmanship of traditional solid hardwood in a waterproof, comfortable WPC construction.