Waterproof Style Designed for Real Life

Southwind laminate pairs authentic wood looks with lasting, worry-free performance Beautiful flooring should be ready for everything that comes with everyday living. Southwind Floors’ waterproof laminate collections combine realistic hardwood styling with the durability active households and light commercial spaces demand. Since 1994, Southwind has built its reputation on American craftsmanship and flooring made with […]
August 2026 Edition of The Southwind Social

At Southwind, we believe value should never come at the expense of quality. While the market continues to push toward lower price points, our approach to WPC and SPC rigid core flooring remains focused
Southwind Floors Strengthens Sales Team with Four Industry Veterans

Southwind Floors has strengthened its sales organization with the addition of Gavin Miller, Andy Friedlander and Rick Davis as Territory Managers, and Jody Clayton as Inside Sales Manager.
July 2026 Edition of The Southwind Social

Every decision we make comes back to one simple question: Will this help our dealers grow?
June 2026 Edition of The Southwind Social

These are places where you know the diner operator down the street, the florist who attends your church, or the small factory owner across town. This is pure Americana. Pure Main Street America.
May 2026 Edition of The Southwind Social

One of the things I love most about flooring is how deeply personal it becomes.
Why Flooring Dealers Join AHSG & Commercial USA
Southwind Launches “The Southwind Exchange” — A New Digital Hub for Dealers and Customers

DALTON, Ga. – Southwind Flooring is enhancing communication and engagement with its dealer network and customers through a new online resource: The Southwind Exchange. This centralized hub, now live on the company’s website, offers quick, one-click access to a wide range of Southwind updates, tools, and insights. “The Southwind Exchange provides single-click access to everything […]
FCW Sustainable Solutions article

By Drew Hash, President and CEO of Southwind Flooring What sustainability-related changes or innovations have had the biggest impact on carpet products in recent years?At Southwind, we believe the biggest impact has come from improved PET/polyester technology—along with more efficient manufacturing that reduces waste and energy use. How should retailers communicate sustainability without overwhelming or […]
April 2026 Edition of The Southwind Social

Every showroom is different. Every market is different. And you know your customers better than anyone.