From the CEO’s Desk
Despite winter weather that made travel challenging for some, we had a strong turnout at Surfaces in Las Vegas this year. As always, the energy at TISE gives us a sense of where the industry is heading and what dealers are excited about next.In our booth, traffic and orders remained steady throughout the show. And the sweet tea we served? We ran out by the end of Day 2.
To those of you who stopped by, thank you. If we didn’t get a chance to connect, I’d still love to hear what stood out to you. And if you weren’t able to attend this year, reach out to your Southwind representative for a walkthrough of what’s new, including our 2026 Product Catalog. It’s one we’re proud of.
More than anything, thank you for choosing Southwind Floors as part of your business. We don’t take that lightly. Our promise remains the same: to deliver flooring you’ll be proud to showcase, stand behind, and sell.
— Drew
Drew Hash
President & CEO, Southwind Floors
If you missed it, take a virtual tour below!
Whats New for 2026?
Our newest collections and color additions are officially live. You can explore full product details, specs, visuals, and merchandising tools now at SouthwindFloors.com.
Take a look at what’s new below and click through to see each collection in full.
New Collections
New Colors
These additions expand your selling story with fresh visuals backed by trusted performance.
Your Focus this Month: Serve with Intention
Strong businesses are built on consistent service. The dealers who stand out are the ones who make every interaction clear, confident, and helpful.
Consider a few simple ways to strengthen that experience this month:
- Include a handwritten thank-you note with each estimate
- Highlight recent installs in your showroom to spark conversation and trust
- Offer thoughtful product comparisons that clearly explain differences in performance and value
- Educate customers on moisture protection and installation considerations so there are no surprises later
- Follow up with one recent customer just to make sure everything is performing as expected
Dealers Sharing the Love Online
We’re highlighting dealers who helped drive traffic to SouthwindFloors.com last month by linking to our products directly from their own websites.
Last month’s top referrers:
Thank you for strengthening the connection between your showroom and our digital tools. When customers can explore products online and in-store, everyone wins.
Want to be featured in a future issue? Make sure your website links directly to Southwind product pages and merchandising resources.
Employee Spotlight
Meet Ashley Tiede
This month, we’re proud to highlight Ashley Tiede, a Customer Service Agent with Southwind Building Products.
Ashley supports our dealers and partners every day by assisting with product inquiries, order placement, and support across carpet, hardwood, laminate, vinyl, and tile flooring. She serves as a direct connection between Southwind and the customers we’re proud to work with.
Her day-to-day impact is significant. By answering questions thoroughly the first time, Ashley helps minimize repeat calls, escalations, and unnecessary back and forth. That reliability reduces workload for other teams and keeps orders moving smoothly.
What customers appreciate most about Ashley is her consistency and genuine care. She brings a steady, positive presence to every interaction, helping build strong, lasting relationships.
We’re grateful to have Ashley on the team. Her commitment to service strengthens the experience we deliver every day.
The Final Word
Thank you for your continued partnership and for the trust you place in Southwind. We’re proud to stand beside you and support the work you do every day.
Here’s to serving well, selling confidently, and taking care of the people who make this industry strong.
–– The Southwind Team