From the CEO’s Desk
Tariff Talk, again
Recent court rulings have once again shifted the conversation around to tariffs and international trade. While these developments can create uncertainty in the market, Southwind remains committed to transparency and fairness for our dealers.
As the situation evolves, your Southwind representative can help explain how these rulings may affect or may not affect product sourcing and inventory.
— Drew
Drew Hash
President & CEO, Southwind Floors
Spring Reset
Turning Spring Energy into Flooring Sales
As winter begins to fade, many homeowners start thinking about refreshing their homes for the months ahead. Flooring often becomes the foundation of that reset, transforming rooms with new color, texture, and style.
For Southwind dealers, this is an ideal time to reconnect with past customers, refresh showroom displays, and highlight flooring that complements today’s interior trends.
Even a simple conversation about updating one room can quickly lead to a full-home flooring solution. When homeowners start thinking about a seasonal refresh, Southwind dealers are ready with the products and expertise to make it happen.
A few simple ways to tap into that spring momentum:
- Reconnect with customers from last year’s installs to see how their floors are performing
- Refresh one key showroom display to highlight current color and style trends
- Feature waterproof flooring options for busy households preparing for spring activity
Dealer Tip
Celebrating You, Our Southwind Dealers
Your Leadership Drives Our Success
In the coming weeks, Southwind will launch a new trade advertisement recognizing the leadership and dedication of our dealer network.
Every day, Southwind dealers bring expertise, service, and professionalism to customers who rely on flooring specialists to guide important home decisions. We’re proud of the partnership we share and grateful for the ideas and feedback that help us continually improve our brand, our products, and our service.
Simply put, Southwind succeeds because of the strength of our dealers.
Employee Spotlight
Jadin Ownbey
This month, we’re proud to highlight Jadin, Lead in our LVT Cuts department.
Jadin plays a key role in supporting our dealers by making sure every order is packaged accurately and ready to go. From the correct product to the right quantities, his attention to detail helps ensure everything arrives just as it should.
Behind the scenes, Jadin keeps the LVT area organized and running smoothly so the entire team can work efficiently. By making sure everyone has what they need to do their job well, he helps reduce delays and keeps operations moving forward.
What stands out most about Jadin is his reliability and positive attitude. He’s knowledgeable, always willing to lend a hand, and someone his teammates can count on day in and day out.
We’re grateful for the consistency, teamwork, and support Jadin brings to Southwind every day.
The Final Word
A Season of Opportunity
Spring has a way of bringing fresh energy to homes and to businesses. As customers begin thinking about updates and improvements, flooring naturally becomes part of the conversation.
Moments like these are where knowledgeable dealers make the biggest difference. Helping customers understand their options, guiding them toward the right solutions, and delivering work they’re proud of—that’s what turns a simple project into a lasting relationship.
Thank you for continuing to represent the Southwind brand with your professionalism and care. We appreciate your support and most importantly your business!
–– The Southwind Team