A new year always brings a sense of possibility, but it doesn’t require everything to change overnight. As we step into 2026, our focus at Southwind is simple: helping you start the year prepared, supported, and confident in the products and tools you offer.

This season, we’re reminded that it all comes down to people. The ones who show up, solve problems, and serve with heart. The ones who believe in what they do, and who make this industry feel more like a family than a business.

I’m reminded of something that makes the flooring industry truly special. It's not just about products, margins, or even beautiful homes. It's about people. Some of the hardest-working people I’ve met are in this industry.

Your team’s commissions matter. Your business’s margins matter. And your people: the installers, warehouse crew, support staff, are all counting on strong Q4s to take care of their families. Southwind makes that easier

Let your customers know: if it’s in the industry… Southwind is in it.

This month’s tip comes straight from a Southwind dealer who’s used this exact approach to drive quicker, more personal closes. This isn’t theory—it’s field-tested.

Every July, I’m reminded of a familiar sound: the sharp whistle that marks halftime.

As we reach the halfway point of 2025, industry data confirms what many of us anticipated: Resilient flooring continues to lead the market.

Celebrating Mike Kiefer’s legacy & unveiling 2025 carpet innovations