From the CEO’s Desk
Southwind began in 1994 as Cherokee Carpets, a small team in Dalton, Georgia, making great broadloom carpet right here in America. We were proud to be known as “the carpet company.”
But we listened. You needed more. So we grew with intention, adding luxury vinyl, SPC, WPC, engineered hardwood, carpet tile, and waterproof laminate. Not just to check boxes, but to get them right.
Today, Southwind gives you a full portfolio you can stand behind. That means more opportunities to keep shoppers in your store, more confidence at the register, and fewer compromises in the field.
And we’re just getting started. If there’s a tool, product, or resource that would help you tell the Southwind story better, we want to hear it. Drop us a line at newsletter@southwindfloors.com.
We’re listening, and we’re building with you in mind.
We appreciate your business greatly.
— Drew
Industry Ad Spotlight
Did Ya’ll See Our Latest Ad?
We’re not just showing up in your showrooms—we’re showing up across the flooring industry too.
Our latest print ad, “Bless Your Heart”, just ran in the current editions of:
- Floor Covering Weekly (Statistical Issue)
- Floor Covering News (Waterproof Flooring Issue)
This ad sets the record straight on what Southwind really brings to the table:
- Carpet Tile
- Engineered Hardwood
- Flexible LVT/LVP
- Residential Carpet
- SPC
- Waterproof Laminate
- WPC
Why it matters to you:
- Customers are seeing it in trade pubs
- It reinforces your in-store messaging
- It opens the door to whole-home sales from one trusted brand
- You can print and use it in your own POP display area
Download the ad from the dealer portal and drop it beside your Southwind flooring samples.
Stay tuned—this section will highlight each new ad we run throughout the year. Let your customers know: if it’s in the industry… Southwind is in it.
Dealer Edge
One Brand. One Story. More Sales
Why brand consistency sells better than product juggling
When a shopper walks into your showroom, they’re not thinking about SKUs. They’re thinking about their story. Their home. Their budget. Their trust in you.
When you mix and match flooring brands room by room, it adds friction. More explaining. More risk. More doubt.
But when you walk them through the Southwind lineup, carpet to laminate to rigid core, everything clicks. It’s one brand. One warranty. One message.
Why it matters to you:
Southwind makes it easy to sell a complete solution, not just a single product. Our display systems are designed to show the range, reduce clutter, and guide your customers’ journey from one category to the next.
Need help building your Southwind story in the showroom? Reach out to your rep!
You’ve already got the trust. Now you’ve got the tools to carry it through the whole home.
Dealer Shoutout
Cheers to Campbell’s Floors and Tommy’s Carpet for topping last month’s website referral list. That means more homeowners exploring our collections, engaging with Roomvo, and showing up better informed in your showrooms.
Want your name here? Add Southwind links or the Roomvo visualizer to your site and watch the traffic grow.
Complete the Look: Coordinating Trims & Moldings are Here
Room-to-room. Type-to-type. Seamless just got simpler.
When you sell from the Southwind lineup, you’re not just covering floors, you’re telling a full, connected story across the home. Now, you can finish that story beautifully.
Coordinating trims and moldings are now live on our website, and can be accessed directly from each individual product page.
- Find color-coordinated transitions for every flooring line
- Search by product name, color, or trim type
- Recommend a complete solution—no third-party pieces required
Why this matters:
No more mismatched transitions. No more complicated sourcing. Just clean, seamless results—from a brand you and your customers already trust.
Explore trims and moldings now at southwindfloors.com
Questions? Email sales@southwindfloors.com or ask your rep.
Dealer Favorites
Some of our favorite products for fall:
- Carpet: Polaris — soft, neutral, budget-friendly
- Laminate: Revive – Patten Oak — warm wood visuals, easy sell
- Hardwood: Franklin Hardwood — timeless choice, perfect for open plans
- Rigid Core: Advantage Plank – Autumn Harvest — clean palette, comfy underfoot
- Carpet Tile: Metro — bold, installer-approved
Talk to your rep about samples or display tools.
Employee Spotlight
Milah Hall
Milah is the customer service powerhouse keeping orders smooth and customers smiling. She’s quick, thorough, and brings genuine energy to every call. Her teammates say it best: “If Milah’s on it, we don’t worry.” Thank you, Milah, for showing The Southwind Way every single day.
The Final Word
We’re really glad that you spent a few minutes with us, and we hope that this is a valuable tool for you!
Got feedback or want to be featured? Email newsletter@southwindfloors.com.
Thanks for being part of the Southwind family.
Until next time,
Happy Selling
— The Southwind Team