FCN Waterproof Issue—REVIVE Laminate
By Drew Hash, President and CEO of Southwind Flooring Revive Waterproof Laminate: Bold Style, Built to Last Southwind’s Revive waterproof laminate collection redefines what laminate flooring can be. With wide 9″ planks, embossed-in-register texture, and pressed bevel edges, Revive captures the authentic look and feel of hardwood—without the worry. Its 12 mm thickness and AC4 wear rating offer […]
FCN Waterproof Issue
By Drew Hash, President and CEO of Southwind Flooring Built to Withstand Life’s Spills: Southwind’s Waterproof Laminate Blends Durability with Design Southwind Floors’ waterproof laminate collection brings together durability, style, and innovation—all underpinned by the company’s family-oriented craftsmanship. Rooted in a tradition dating back to 1994, Southwind aims to deliver flooring “we’d like to have […]
FCW Statistical Issue Q&A
By Drew Hash, President and CEO of Southwind Flooring Q: How and why did Southwind’s soft surface sales and volume have the results they did? A: At Southwind, we do well by playing in the middle to high-end. You won’t find any base-grade carpet on a Southwind display. We believe the residential market is skewing higher […]
FCW Rigid Core Feature Article
By Drew Hash, President and CEO of Southwind Flooring What rigid core products/platforms do you offer, and what innovations are you implementing?Southwind offers 9 WPC collections, 5 SPC collections, and 2 Hybrid Core collections—each engineered for performance, style, and ease of installation. Our WPC lines, such as Woodwind Pressed and Refine Pressed, feature elegant pressed bevels for a […]
FCNews Annual Statistics Issue
By Drew Hash, President and CEO of Southwind Flooring Q: In your view, what were the contributing factors that led to the sales/volume declines in 2024 (i.e., high mortgage rates, consumer confidence, some other factor(s), etc.).? Please be as detailed as you can be We can identify a few major reasons: hard surface growth, lack of consumer confidence, […]
Focus on Leadership: Drew Hash is passionate about moving the needle in the flooring industry
Interview by Kemp Harr This month marks Drew Hash’s first full year as CEO of Southwind Building Products. Drew has spent his entire career in the flooring industry, beginning just after graduation from the University of North Alabama with a family-owned flooring business and then joining the manufacturing side with Hartco in 1995. Read More […]