FCW: Made in the USA Q&A
By Drew Hash, President and CEO of Southwind Flooring 1. How has the state of the economy impacted the Made in the USA trend? With all the news about tariffs, it’s no wonder “Made in the U.S.A.” has taken on a renewed significance. Our dealers are no different than anyone else. They want reliability, faster lead […]
FCN Carpet and Open Floor Plans
By Drew Hash, President and CEO of Southwind Flooring For Open Floor Plan Remodeling, Carpet Is “In the Zone” “Open floor plan” remodeling projects are popular for mid-century homes. For customers desiring that, remind them that carpet can be an essential part of an ideal solution. While hard surface flooring can define the kitchen space […]
FCN Carpet Special Feature Article
By Drew Hash, President and CEO of Southwind Flooring The Southwind Way Makes It a Trusted Industry Brand Southwind is a 30-year-old flooring manufacturer with deep Southern roots, built firmly on carpet—and that foundation still defines who they are today. Originally launched as Cherokee Carpet in Dalton, Georgia, Southwind earned its reputation producing high-performance broadloom […]
FCW Carpet Feature Article
By Drew Hash, President and CEO of Southwind Flooring Is carpet having a “come back?” What is contributing to that? What are the most important advances? At Southwind, we believe there is a rediscovery of carpet and all of its advantages going on today on the residential side. Carpet has been a favorite flooring choice for […]
FCN Waterproof Issue—REVIVE Laminate
By Drew Hash, President and CEO of Southwind Flooring Revive Waterproof Laminate: Bold Style, Built to Last Southwind’s Revive waterproof laminate collection redefines what laminate flooring can be. With wide 9″ planks, embossed-in-register texture, and pressed bevel edges, Revive captures the authentic look and feel of hardwood—without the worry. Its 12 mm thickness and AC4 wear rating offer […]
FCN Waterproof Issue
By Drew Hash, President and CEO of Southwind Flooring Built to Withstand Life’s Spills: Southwind’s Waterproof Laminate Blends Durability with Design Southwind Floors’ waterproof laminate collection brings together durability, style, and innovation—all underpinned by the company’s family-oriented craftsmanship. Rooted in a tradition dating back to 1994, Southwind aims to deliver flooring “we’d like to have […]
FCW Statistical Issue Q&A
By Drew Hash, President and CEO of Southwind Flooring Q: How and why did Southwind’s soft surface sales and volume have the results they did? A: At Southwind, we do well by playing in the middle to high-end. You won’t find any base-grade carpet on a Southwind display. We believe the residential market is skewing higher […]