FCW: Made in the USA Q&A
By Drew Hash, President and CEO of Southwind Flooring 1. How has the state of the economy impacted the Made in the USA trend? With all the news about tariffs, it’s no wonder “Made in the U.S.A.” has taken on a renewed significance. Our dealers are no different than anyone else. They want reliability, faster lead […]
FCN Carpet and Open Floor Plans
Not only is today’s carpet superior in performance and stain resistance than carpets made decades ago, but it also accomplishes advantages that even the best vinyl, hardwood, or laminate cannot: warmth, comfort, acoustics, and ease of installation.
FCN Carpet Special Feature Article
A standout in their lineup is the Starlight Elite collection, a high-performance Berber carpet known for its dense construction, stylish heathered tones, and exceptional durability.
FCW Carpet Feature Article
By Drew Hash, President and CEO of Southwind Flooring Is carpet having a “come back?” What is contributing to that? What are the most important advances? At Southwind, we believe there is a rediscovery of carpet and all of its advantages going on today on the residential side. Carpet has been a favorite flooring choice for […]
FCN Waterproof Issue—REVIVE Laminate
Southwind’s Revive waterproof laminate collection redefines what laminate flooring can be.
FCN Waterproof Issue
By Drew Hash, President and CEO of Southwind Flooring Built to Withstand Life’s Spills: Southwind’s Waterproof Laminate Blends Durability with Design Southwind Floors’ waterproof laminate collection brings together durability, style, and innovation—all underpinned by the company’s family-oriented craftsmanship. Rooted in a tradition dating back to 1994, Southwind aims to deliver flooring “we’d like to have […]
FCW Statistical Issue Q&A
By Drew Hash, President and CEO of Southwind Flooring Q: How and why did Southwind’s soft surface sales and volume have the results they did? A: At Southwind, we do well by playing in the middle to high-end. You won’t find any base-grade carpet on a Southwind display. We believe the residential market is skewing higher […]