By Drew Hash, President and CEO of Southwind Flooring
The Southwind Way Makes It a Trusted Industry Brand
Southwind is a 30-year-old flooring manufacturer with deep Southern roots, built firmly on carpet—and that foundation still defines who they are today. Originally launched as Cherokee Carpet in Dalton, Georgia, Southwind earned its reputation producing high-performance broadloom with a focus on quality, reliability, and Southern hospitality.
Today, Southwind continues to offer a robust line of carpet styles that meet the needs of homeowners across the country. Their collections include an impressive array of patterned Level Cut Loop (LCL) templates and a wide variety of textures and tonal styles ranging from 44 to 80 ounces. Most of Southwind’s carpet products are made with solution-dyed PET, known for its excellent stain resistance, softness, and color retention—making it ideal for active households.
A standout in their lineup is the Starlight Elite collection, a high-performance Berber carpet known for its dense construction, stylish heathered tones, and exceptional durability. Southwind’s commitment to combining beauty and function is evident across their carpet portfolio, offering both classic and fashion-forward aesthetics that enhance comfort while maintaining long-term performance.
Most of Southwind’s carpets are made in-house or sourced domestically, giving the company strong control over quality and availability. Although Southwind has successfully expanded into hard surface categories like LVP, WPC, hardwood, and laminate, carpet remains at the heart of the brand.
With a customer-first philosophy known as the “Southwind Way,” the company provides transparent service, exceptional value, and dependable support—making Southwind a trusted name in the industry.