On the Scene at tise 2026 | Southwind Shows Hard & Soft Surface
Southwind CEO Drew Hash took time to thank all of its business partners, before sharing the company’s new products and new programs. Hash shared the latest introductions in tile, LVT and soft surface.
FCW “Soft Sell” article
By Drew Hash, President and CEO of Southwind Flooring What features of soft flooring create a “cozy” feel?Southwind carpet feels cozy because of its tactile comfort, warmth underfoot, and visual softness. Plush and textured surfaces like you’ll find in our Costal Image or Natural Terrain collections, layered neutrals, and sound-absorbing properties work together to make […]
Floor Focus Southwind Q&A
By Drew Hash, President and CEO of Southwind Flooring What is your company’s latest innovation in the residential LVT category? We consider our Summit WPC line as truly innovative. Introduced last year, this waterproof WPC has a ¾” core that makes certain subfloor challenges during installation a thing of the past. This was an industry […]
Drew Hash Discusses Southwind Floors and the FEI Group Meeting in San Diego
Drew Hash, CEO with Southwind Floors, and Kemp Harr discuss business conditions and a few highlights from this weekend’s FEI Group annual meeting in San Diego. Listen to the interview for more details. Original Article:https://www.floordaily.net/flooring-podcasts/drew-hash-discusses-southwind-floors-and-the-fei-group-meeting-in-san-diego668
Southwind Branding Q&A
By Drew Hash, President and CEO of Southwind Flooring How would you describe your brand’s identity in a few words? We are a family of flooring craftspeople who provide the quality and integrity of flooring we’d like to have in our own homes. We’re small enough totreat every retailer like family, yet large enough to provide […]
FCW: Hard Surface Q&A
By Drew Hash, President and CEO of Southwind Flooring White Oak with more character and not as strong with consumers who are looking for a clean oak. And Hickory for the same reasons. We believe the biggest feature that is gaining consumer attention is “waterproof” and it appears to be gaining traction and renewed interest in […]
FCW: Made in the USA Q&A
By Drew Hash, President and CEO of Southwind Flooring 1. How has the state of the economy impacted the Made in the USA trend? With all the news about tariffs, it’s no wonder “Made in the U.S.A.” has taken on a renewed significance. Our dealers are no different than anyone else. They want reliability, faster lead […]
FCN Carpet and Open Floor Plans
By Drew Hash, President and CEO of Southwind Flooring For Open Floor Plan Remodeling, Carpet Is “In the Zone” “Open floor plan” remodeling projects are popular for mid-century homes. For customers desiring that, remind them that carpet can be an essential part of an ideal solution. While hard surface flooring can define the kitchen space […]
FCN Carpet Special Feature Article
By Drew Hash, President and CEO of Southwind Flooring The Southwind Way Makes It a Trusted Industry Brand Southwind is a 30-year-old flooring manufacturer with deep Southern roots, built firmly on carpet—and that foundation still defines who they are today. Originally launched as Cherokee Carpet in Dalton, Georgia, Southwind earned its reputation producing high-performance broadloom […]
FCW Carpet Feature Article
By Drew Hash, President and CEO of Southwind Flooring Is carpet having a “come back?” What is contributing to that? What are the most important advances? At Southwind, we believe there is a rediscovery of carpet and all of its advantages going on today on the residential side. Carpet has been a favorite flooring choice for […]